In an unusual way to launch a fragrance, the new Mankind – Kenneth Cole (check out the bottle HERE), by Parlux, has joined Men’s Health magazine in its efforts to conduct a model search.

An official casting call was held at Macy’s Herald Square in NY on April 12th. The designer himself – Kenneth Cole – was on hand during the event (shown in group photo, second from left), along with Men’s Health editor-in-chief Bill Phillips and senior associate editor Clint Carter.

SEE LARGER PHOTOS of the event HERE.

And –   Update, October 2014: Did you SEE THE WINNER?   

Style expert and New York Live co-host Lilliana Vazquez also made an appearance – while Men’s Health Contributor and E! News Correspondent Ali Fedotowsky, who is shown holding the stylish fragrance bottle, hosted the West Coast event, at Macy’s Sherman Oaks in Los Angeles.

Consumers are being asked to vote in The Ultimate Men’s Health Guy Search at www.mhguysearch.com – and the winner will appear on the cover of the November issue of Men’s Health magazine.

There are a few requirements: the chosen “guy” must be physically fit, confident, stylish, career driven, of course – plus, “a pillar of his community.” Shouldn’t be too hard to find, right?

Winners will be selected in four categories: Most Physically Fit, Most Healthy, Most Giving, and Most Successful. They will win a prize package from Mankind – Kenneth Cole.

Photo – Left: Men’s Health Contributor and E! News Correspondent Ali Fedotowsky.
Photo – Right: (L-R) Bill Phillips, Editor In Chief of Men’s Health; Designer Kenneth Cole; Style and Fashion Expert Lilliana Vazquez; and Clint Carter, Men’s Health Senior Associate Editor.